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Facebook Marketing Isn't What It Used to Be

Gone are the days (and I remember them well) when you could set up a #Facebook Page for your business or brand, grow an audience, and then expect Facebook to expose your entire audience to everything you post. Facebook pulled a one-two punch for businesses that use Pages to market their brands on Facebook. After a certain period of free exposure to get everyone on board, Facebook began to tighten the algorithms for #Pages, reducing the exposure each post gets to a tiny fracti

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